I'm a Creative Strategist. I help teams turn complex systems into clear products. What to build, how to position it, and the design that brings it to life.

I studied Human-Computer Interaction at Carnegie Mellon, then led design at Nike's Sport Research Lab, built AI platforms at Sorcero, and was CPO at Gokada in Lagos.

Right now I own the digital experience at The Switch Is On, a climate tech nonprofit, and run Blue Meridian, my brand strategy practice.

I care about infrastructure. Healthcare, logistics, transportation. Systems that touch people's lives but feel impenetrable. I like making them make sense.

I'm not looking to be handed a spec and told to make it pretty. I want to be in the room when we're figuring out what to build and why.

When I'm not working, I'm surfing or planning the next adventure.